Companies implementing Enterprise 2.0

13 Aug

Company as WIKI

I was attending the lecture at QUT last week taught by Jason Watson.. It was interesting when he shows how companies are using Enterprise 2.0 or web 2.0 in the organisation… Some companies uses web 2.0 such as Colgate, Novartis and GoldCorp and many more…Watch this video.. It will gives your organisation motivations to set up web 2.0. This was taken from youtube “best buy” : The Company as WIki:

Therefore from the video, the overall idea is to develop openness within organisation by allowing your employees to interact to each other, which will leads to discussions about project, CEO can be part of the team,to build bonds of relationship with their employees and connect to the customers directly through the social networking platform..Customer can hare what they think about your organisation and we can have a direct feedback and what amendment could be to improve your product.. So there are many benefits we can find by setting up Enterprise 2.0.

Introducing SOCIAL CAST (Web 2.0 tool)

I made further research looking at other companies to implement Enterprise 2.0. I came across another social web 2.0 tools called Social Cast. Social Cast is called lightweight employee social networking platform or friendfeed for the enterprise..that enables conversation better than twitter does..enable employee to employee collaboration… It is for Free! According to Carrie from his socialcast blog, some of the reason they make it free because:

First, it’s important for Socialcast to be a trusted leader for Enterprise collaboration. Enabling corporate communication without corporate administrative control was unfathomable to us. Companies may need to experiment with a collaboration tool for some time before deploying permanently, and with that experience must come administrative features.

Second, our extensive research has shown that simple messaging isn’t valuable long-term for most users. Socialcast must be integrated into the culture and daily workflow of every employee. Therefore, we can offer the tool for free, and we will instead focus on the sales of premium services such as directory integration, custom education services, and tools that analyze the network’s social interactions. We think it’s a win-win.

For more information about socialcast, click here.

Organisation/Companies using Social Cast

National Musician supply company with many retailer uses social cast to make sure they develop long term career in sale and to understand their customer. The set up social cast so employees could connect with other sales people in their corporate retail networks as a connected community , they share alot of information and becomes benefits to them. SOme of the benefits from these social networking software could lower the attrition, which means cost of training were lowered too.


some other well known organisations uses enterprise 2.0 using social cast is NASA. You can watch the video here.

Piloting Social Networking InsideNASA

Its quite interesting knowing Nasa uses enterprise 2.0 in action, exploiting social networks for business purposes, which involves collaboration of expert such as scientists to share any critical information for solve specific problem as well as inviting external users/people in general to give some opinions. This is compliance to the new

You can read more about this here .

Woolworth has moved to Enterprise 2.0

With reference to Online information 2007 pdf document, Woolworth is now having its own portal which benefits the business users to save significant time and costs by providing an ‘enterprise 2.0’ application on their new product management portal that allows them to repurpose their information into multiple sales channels(website, catalogue and in-store). This portal allows the user to customised the contents based on the roles and tasks as well as easy to manage the content.  Woolworth has joint venture with Vyre, UK Company specialising in web based content management applications in generating this portal. The first prototype Vyre allows the user participation in testing and to get feedback about the interface. This response feedback had become part of the requirement process for the final platform. They have used AJAX and Web 2.0 Technologies for developing this portal. As a result of moving to Enterprise 2.0, Woolworth has gained a business benefits.

  • 40% improvement in productivity
  • 20% improvement in QA
  • 400% increase in user base over 6 months
  • Improved visibility within the company
  • Real time reporting

Magnusson had mentioned about the heart of the application is the search engine, which allows Woolworths to mine their content in ways that were simply not possible before. “It’s all about Search,”. Some tips from saying “if you get your content and metadata right, and combine that with a rich taxonomy structure, you can really reap the benefits of a search driven application”..The portal has linked to custom reports allows the business users to get them easily and run them on the contents that keys to Woolworths brands. In the future, they have the objective of extending the portal capabilities such as store planograms and licensing material.

When relating to Andrew Mcfee basic guide in creating/ implementing Enterprise 2.0 in companies or organisations, in order to produce a Enterprise 2.0 platform, SLATES (Searching, Link, Authoring, Tag and Extension or signal) aresix important points must be there . Search – it allows the user to search some of the contents faster and efficient. Woolworth has this feature of what Magnusson mentioned as the search engine is the heart of the application in the Woolworth Portal. Link – use of links to connect information together. For instance Woolworth might provide a link to other websites or competitors. This indirectly build relationship between companies such that they may joint venture in the future as they are being connected.  Authoring– Users are empowered to write, edit and delete something on the web page and they can customized the page according to their roles and tasks.  Woolworth portal has this feature which allows the user to customise the content easily.  Tag – aid the search applications and allows users to create emergent organizational structure and Extension – the intelligent platform should provide the suggested linked to other information relating to the content viewed. Signal – users know when enterprise information they care about has been published or updated..

ORACLE ECM and Enterprise 2.0 Slates:

Oracle Corporation is the world’s leading supplier of software for information management, and the world’s second largest independent software company. One powerful tools that Oracle has is called Oracle ECM. By definition from AIIM website referred to as:

“Enterprise Content Management (ECM) is the strategies, methods and tools used to capture, manage, store, preserve, and deliver content and documents related to organizational processes. ECM tools and strategies allow the management of an organization’s unstructured information, wherever that information exists.

From the Oracle Blog site, many of the Oracle Enterprise Content Management features fall into this definition of Enterprise 2.0 SLATE.

S: Secure Enterprise Search is very much in the enterprise 2.0 realm. They have support for web ontologies via RDF and OWL (as does Oracle Spacial). SES integrates with ECM. Additionally, Oracle ECM’s search integration capabilities extend beyond Oracle products (part of the Fusion Middleware Hot Pluggability Model) to various 3rd party engines like FAST or Verity or others which all have their own answers to the enterprise 2.0 search questions.

L: Links (popularity or relevancy): Oracle ECM’s “content tracker” capability can track access and links all the way from the document to the page to the site level. This allows for aggregation of popularity analysis. Democratic folksonomy (tallies and votes for most popular or most useful) is an inherent capability of Oracle UCM (part of schema). Look for this to be discussed more in the forthcoming Oracle Folksonomy whitepaper.

A: Authorship: Oracle UCM has blogs and wikis free samples – very much in the “ubiquitous authoring” meme of web / enterprise 2.0. Oracle WCM (part of UCM) incorporates in-context editing so that authors stay in the context or environment (e.g. web page) that they want to change. Change on the Page. Any and all users allowed to make changes can and can do it right where they expect to see (consume) the content. Additionally, social folksonomy (aggregates of tags and ontologies to provide nuance and self correcting meaning synopsis over time) is an inherent capability of Oracle UCM (part of schema). Look for this to be discussed more in the forthcoming Oracle Folksonomy whitepaper.

T: Tags: content categorization can be democratic, social, author-originator created, consumer created, or, with Oracle UCM’s content categorization, automatically created based on rules and algorithms. Again, these are all part of the 10gR3 Fusion Middleware CM releases – available today.

E: Extensions: user patterns are also able to be automatically precipitated our of site, page, and subsection access metrics with Oracle content tracker. the ability to make recommendations is something that the Oracle UCM rules based notifications and subscription engine has been able to do at a basic level for years. More extensively, the ability to tap into user tagging to establish an “interest baseline” and then to capture “interest spikes” over and above that baseline is addressed at length in the folksonomy whitepaper that is coming out soon. Once interest baselines and interest spikes are trackable elements (able to do today with, admittedly advanced, configuration in UCM) then hyper-personalized suggestion engines are possible and the framework to create them are OOTB in Oracle UCM.

S: signals: the ability to alert users to updates and new content meeting some personalized criter has been an OOTB feature of Oracle UCM since the early stellent days (subscriptions/notification).

2 Responses to “Companies implementing Enterprise 2.0”


  1. Eight Core Patterns of Web 2.0 « My Online Enterprise World Blog - August 21, 2009

    […] Companies implementing Enterprise 2.0 […]

  2. Free Guide to implement Enterprise 2.0: SLATES = FLATNESSES « My Online Enterprise World Blog - August 23, 2009

    […] Comments Eight Core Patterns of Web 2.0 « My Online Enterprise World Blog on Companies implementing Enterprise 2.0samloveenterprise on Is Twitter useful or waste of time? Share your thought.nadishasigera on Is […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: