Guide to Benefits of Companies using Blog?

25 Aug

Hey all i have found a link to marketing strategy: Benefits companies using Blog.. Lets we watch this slideshow together by Paul Chaney, Marketing Director of Bizzuka:

From this slideshow, i like the fact that a blog is a powerful web 2.0 tools especially when it says a blog is the search engine magnets. For instance if we have created a blog post “What is social Media”… Then we google the same topic, the google search engine should show our blog post in the list easily.. Isn’t that amazing.. a Blog can also be used to build a relationship marketing.. example between Companies, Consumer and vendor (or suppliers)…In this era of Blogging become prominent globally, it is assumed that every business should have a blog….Consumer will always be searching for the blog to have a conversation about the companies products whether its in the form of good feedbacks or complains.. One example I found a blog of one company named themselves as Alcoa recycling, this company is a recycling company which has joint venture with Novelis to procure of used aluminum beverage cans (UBCs)…These companies have formed a new independent company called Evermore . Benefits of Alcoa having a blog, it helps them to show all the informations need by the stakeholders such as consumer report, updated aluminium prices and do all business processes  as well as get some feedback from the vendor and consumers. This has compatible with the quote  saying “Market is conversation and Participation is Marketing”..

Kodak’s 1000 Words blog is an excellent example of a company blog that just nails the content.  Instead of focusing on Kodak’s cameras, 1000 Words instead focuses on photography.  This is the difference between using your blog to promote yourself, and to create content that your readers can find value in. 

Another company is Home Good OpenHouse’s. The company has open a blog to give their customers tips how to decorate their house and gardens.  The bloggers make a point to respond to almost every comment individually, and to refer to the commenter by their first name.  Also notice that the commenters also refer to the writer’s by their first name.  This might seem trivial, but that small personal touch is definitely resonating with Openhouse’s blog readers.

Another company blog that i reckon has an excellent sidebar is, believe it or not, Wal-Mart’s Checkout blog.  The Checkout blog includes one key element on its sidebar that most blogs total overlook:  pics of all its writers, and links to their bio.  In my point of views this is HUGELY important, but again most blogs, even most great ones, totally forget to add pics and bios for its writers.  The blog also has Flickr pics, a section explaining what the blog is about, categories, and a search box right at the top.

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