Archive | eight core pattern web 2.0 RSS feed for this section

Eight Core Patterns of Web 2.0

21 Aug

With reference to my blog post  “Companies Implementing Enterprise 2.0” , I have introduce some companies/organisations such as Woolworth, Nasa and Oracle moving to Enterprise 2.0 to become more transparent in providing information to public viewer for the purpose of improvement in customer service or outsourcing a research data for global knowledge and etc…   Then i discussed about the SLATES (Search, Link, Authoring, Tag, Extension and SIgnal) and how it guides companies to create Enterprise 2.0. I reckon for public education, it is worth noting the Eight core patterns of Web 2.0 listed in the report of  O’Reilly Radar Report titled Web 2.0 Principles and Best Practices refer to Dion Hinchcliffe’s introduction. Here i will discuss briefly how the companies i mentioned in the  “Companies Implementing Enterprise 2.0″ relate to this core pattern. Okay here are the eight core patterns defined by Dion Hinchcliffe in the ZDNET blog:

  • Harnessing Collective Intelligence: Sometimes described as the core pattern of Web 2.0, this describes architectures of participation that embraces the effective use of network effects and feedback loops to create systems that get better the more that people use them.
  • Data is the Next “Intel Inside”: A phrase that captures the fact that information that information has become as important, or more important, than software, which has become relentlessly commoditized.
  • Innovation in Assembly: The Web has become a massive source of small pieces of data and services, loosely joined, increasing the recombinant possibilities and unintended uses of systems and information.
  • Rich User Experiences: The Web page has evolved to become far more than HTML markup and now embodies full software experiences that enable interaction and immersion in innovative new ways.
  • Software Above the Level of a Single Device: Software like the horizontally federated blogosphere (hundreds of blog platforms and aggregators) or the vertically integrated iTunes (server farm + online store + iTunes client + iPods) are changing our software landscape.
  • Perpetual Beta: Software releases are disappearing and continuous change is becoming the norm.
  • Leveraging the Long Tail: The mass servicing of micromarkets cost effectively via the Web is one of the primary “killer business models” made possible by the Internet in its present form.
  • Lightweight Software/Business Models and Cost Effective Scalability: Everything from Amazon’s S3, to RSS, to Ruby on Rails are changing the economics of online software development fundamentally, providing new players powerful new weapons against established players and even entire industries.

From the eight core pattern of web 2.0 above, Nasa and Woolworth have all the features above. I will explain each of them below in sequence order:

1. Harnessing Collective Intelligence

From the article mentioned in the pdf file of Online information 2007 pdf document, Woolworth has provide the user participation (business users) for testing their web platform to get feedback about the usability to make the system better especiallyif more people using the same system.On the other hand. for Nasa,the user participations towards developing research data and decisions-making by getting response from professionals globally such as scientist, communications engineer and general public through social networking software and web 2.0 tools becomes crucial.

2. Data is the Next “Intel Inside”

Rather than using sophisticated software or platform, that IT stuff doesnt matter anymore. for Woolworth and Nasa even use free social networking to deliver information. So information is important now than software.

3. Innovation in Assembly

Woolworth and Nasa have used web 2.0 tools to provide data and services which can be used and embedded all in one platform..

4. Rich User experience

Woolworth portal allows user to customised the interface according to the roles and tasks they performed easily. In Nasa point of views, as it is joint venture with google, it has allow users experienced to explore the journey to moon, mars. earth through google applications such as google Earth, Google Mars, etc…Through web 2.0 tools, users can provide a feedback about this explorations for future requirements.

5. Software Above the Level of a Single Device

From the reference above, both Woolworths portal and Nasa have changed the software landscape with lots of varieties..

6. Perpetual Beta

By implementing enterprise 2.0, the IT systems that was functional in Woolworth / Nasa company for outputting information through the system architecture will be disappearing with the new existing  social networking software or web 2.0  technology runs over the internet.

7. Leveraging the Long Tail:

As the information is delivers faster hence indirectly the market will become wider from the internet.. The traditional ways of business models utilised by both companies before was considered obsolete.. Now the business model has gone through paradigm shift which is focusing on the user knowledge rather than relying on technology/software which has increase competitiveness globally. This will lead The mass servicing of micromarkets cost effectively..

8. Lightweight Software/Business Models and Cost Effective Scalability:
Nasa is using socialcast as a collaboration tools to be used in the View Postworkplace. Social cast is consider lightweight software and cost effective scalability…