Tag Archives: facebook

Facebook Social Media Marketing and Consumer Learning Process

16 Apr

Facebook Conversations

A great deal of successful marketing today depends on closely understanding consumer behavior. As a marketer, you may always be curious to understand what excites or motivates your customers into buying either your products or those of your competitor. Depending on the buying and consumption cycle of your product, there can be several factors that will determine the sales conversion ratio for your product.

Toward Right Learning

A successful sale happens when your customer understands his need and is convinced that your product can satisfy that need in a reliable way. Both these steps happen through a process, which is known as learning. Hence as a marketer, your job begins by ensuring that the customer perceives his need and, more importantly, finds the solution in your product.

Right Learning and Right Conversations

At this very moment, you may be reading this article on your laptop or desktop. Remember the day when you had decided to buy your first computer. You must have considered many factors before finalizing which computer to purchase. One of the important decision points for a buyer is his circle of reference. It is natural for you, as a buyer, to discuss with your informed friends about the best brand. Positive references from friends and acquaintances help one make a decision.

How has Facebook changed all of this?

Research has shown that buyers do a great deal of product research on the Internet and most of the time choose to purchase the product either online or offline. The power of the Internet as a research and information resource has been realized to a great extent by customers worldwide.

The basics of consumer behavior, learning, reference groups, and buying decisions have remained exactly the same. But what has changed significantly is the speed with which everything happens. Technology has brought down the barriers in global communication. Social networking sites, and more importantly the rising popularity of Facebook, bears a strong testimony to the growing power of the Internet as a mode of communication and a source of information.

Before and After Facebook

Like we discussed, most of the learning before the proliferation of Facebook and social media happened through advertisements on television. During the days of conventional media dominance, marketing was driven by the power to broadcast. Marketing communication was primarily unidirectional through blaring advertisements and press releases. Word of mouth happened on a one-on-one basis, where the conversation would begin and end around a small group of people.

Today, a search on your favorite brand on Facebook may reveal many conversations about the brand, which may depict user’s positive or negative experiences with the brand. Unlike the clandestine brand gossip of earlier days, the Facebook era ensures that conversations are documented and made easily available through social networking sites.

Brands trying to ignore this new medium find themselves in a state similar to an ostrich, with its head buried in sand, thinking the world cannot see it. The real image of the brand in people’s minds shows up aloud these days through conversations on Facebook.

Facebook and Online Reputation

The power of Facebook, as discussed, has extended the scope of Word of Mouth beyond the good old conversation between friends. Today, each and every Facebook user is free to publish his views on your brand. The true effect of this happens whenever these conversations appear in searches and influence people’s opinion about the brand image.

This is where online reputation, primarily on a widely accepted medium like Facebook, matters.

In a nutshell..
Managing a positive image of your brand requires you to expand your reach, more than what you would do in case of conventional media. The conversational nature of social networking sites, such as Facebook, demands a different approach. Unlike one-time broadcast by the conventional medium, Facebook stores each and every conversation and makes it available through the search option for anyone who is curious to know more about your brand.

That is the reason why it is a critical part of any brand plan to feature positively on social networking sites, such as Facebook. Engaging consultants who have experience in managing brands through the new era of social networks is a growing practice that can help brands manage the new wave.

Case study on how QUT Library using Web2.0

4 Sep

Hi everyone, yesterday i was attending the Enterprise lecture and there was four QUT librarians explained more about how they attempts to move from the existing website to  Enterprise 2.0. Well, they called it as Library 2.0.. I just have this notion that any websites using web 2.0 will have “2.0” at the end of every words.. Others can be like Shopping 2.0… hehe.. Correct me if im wrong…

Okay, i tried to give you basic overviews about QUT Library 2.0.. Some of the points below reflects what i wrote notes during the lecture…

  • The QUT library 2.0 hosts outside of QUT : 
  • website allows widgets: e,g information about latest book being added to the library.. So this will get updated automatically.
  • Twiter accounts: Staffs has a responsibility  of updating twitter. They mentioned about getting it updated twice a week. It allows students and staffs to follow, ask question and leave feedback regarding books, research or any other issues.
  • QUT external blog –  Librarians have maintained this blog and update information for their personal used and it can also be used by students and staffs to look for some useful information about QUT library as well as commenting about any issues regarding any blog post they have submitted.
  •  RSS feed: they subscribed in feeds and the information will be updated automatically. This feed is embedded into the Library blog.
  • Google Scholar – QUT library also embedded google scholar onto the website. It provides a simple way to broadly search for scholarly literature. From one place, students can search across many disciplines and sources: peer-reviewed papers, theses, books, abstracts and articles.
  • QUT eprints – represents collection of QUT research repositories and digitised collections This can be used by QUT students, researchers as well as general public.
  • Multimedia – Library 2.0 also allows users to upload any multimedia assets such as Image, sound, video and other digital assets for academic purposes.
  • Improve Searching –  more flexible in searching books, articles, etc. They mentioned about they wanted to make search by subjects…
  • Tag – They used tag for easy access to information quicker and more efficient in searching specific data. .
  • Delicious – embedded into the website to bookmark websites whether it is in the form of articles or books, allows them to add tags easily for easy access by students, researcher, staffs as well as general public.
  • Second life – As an extra, qut library might implement sceond life,  3d chat but they are still deciding whether it will be useful or vice versa.In my opinion, it can be useful as well for students who are using secondlife if all important people such as QUT staffs are online at the same time so that students can asked questions about a particular subjects but the problem is, there will be niched of student or staffs will make used of this services  as students dont have time to play and take time searhing for the person of whom we wanted to talk to. More discussion about this would be needed.
  • Facebook – Still on discussion whether it should be implemented or not.

 

SOme of the risks having offsite platforms: What if some of the platforms such as Twitter and Facebook suddenly closing down and all the information will be lost?? mmmm…. What if there are no user participation? There might be alot of risks will be out there that we couldn’t identify in the first place..So therefore the requirements and some of the factors of paradigm shift to web 2.0 should be addressed and well planned web 2.0 structures would be needed.  Librarians staff should gain more knowledged in Web 2.0 and enterprise 2.0 implementation..

Therefore in the few weeks time, We will be developing business proposal that assesses QUT library web 2.0 requirements and propose implementation plan for web 2.o. The proposal is to emphasis the business goals, problems, issues and opportunities facing QUT linrary and suggest web 2.0 tools and concept and practices that meet those business needs  (i.e proposal should not solely focus on the tools themselves but to find an application for those tools within the business. In brief, to provide adoption of web 2.0 concept in strategic way.

To gain more useful information, you can read more about this on my friend’s blog, Nadisha…. Click here