Tag Archives: Twitter

Twitter Rocky Road to social-media stardom

17 Apr

Twitter Rocky Road? Twitter hates being lumped in with Facebook as a social network, but comparing the two companies helps illustrate why Twitter finds itself stuck in neutral. Not long after founding Facebook in his Harvard dorm room, CEO Mark Zuckerberg stopped talking about the company as a social site and started telling people he was building a digital phone book for the new millennium, and he never wavered from that grandiose vision. He brought in seasoned executives to manage the company early on, and although he still dabbles in writing code, he spends his time refining the product and strategy. He’s been criticized for being ruthless, ambitious, and single-minded in his quest to build Facebook — a common knock on the few founders who stay atop their companies. (Exhibit A: Bill Gates.)

The Twitter trio took a quirkier, more meandering path to social-media stardom. In 2006, Evan Williams was striking out with Odeo, the startup he’d founded to help people discover and create podcasts. Apple’s (AAPL) iTunes had rendered his idea irrelevant. Trouble was, he still had venture capital funding. Williams encouraged employees to experiment with new ideas, hoping something might stick. Jack Dorsey, a young engineer with a deep understanding of the tech behind taxi-dispatch services, suggested a service called Twttr (the vowels came later) that would let people answer the question “What are you doing?” by text message. The idea resonated, and so, with help from Biz Stone, Odeo’s creative director, Dorsey built a prototype in two weeks. When the company was incorporated a year later, Dorsey, the brains behind the product, became CEO, and Stone was chief creative officer. Williams, who grabbed the title of Twitter chairman, didn’t join Twitter full-time until the spring of 2008.

Case study on how QUT Library using Web2.0

4 Sep

Hi everyone, yesterday i was attending the Enterprise lecture and there was four QUT librarians explained more about how they attempts to move from the existing website to  Enterprise 2.0. Well, they called it as Library 2.0.. I just have this notion that any websites using web 2.0 will have “2.0” at the end of every words.. Others can be like Shopping 2.0… hehe.. Correct me if im wrong…

Okay, i tried to give you basic overviews about QUT Library 2.0.. Some of the points below reflects what i wrote notes during the lecture…

  • The QUT library 2.0 hosts outside of QUT : 
  • website allows widgets: e,g information about latest book being added to the library.. So this will get updated automatically.
  • Twiter accounts: Staffs has a responsibility  of updating twitter. They mentioned about getting it updated twice a week. It allows students and staffs to follow, ask question and leave feedback regarding books, research or any other issues.
  • QUT external blog –  Librarians have maintained this blog and update information for their personal used and it can also be used by students and staffs to look for some useful information about QUT library as well as commenting about any issues regarding any blog post they have submitted.
  •  RSS feed: they subscribed in feeds and the information will be updated automatically. This feed is embedded into the Library blog.
  • Google Scholar – QUT library also embedded google scholar onto the website. It provides a simple way to broadly search for scholarly literature. From one place, students can search across many disciplines and sources: peer-reviewed papers, theses, books, abstracts and articles.
  • QUT eprints – represents collection of QUT research repositories and digitised collections This can be used by QUT students, researchers as well as general public.
  • Multimedia – Library 2.0 also allows users to upload any multimedia assets such as Image, sound, video and other digital assets for academic purposes.
  • Improve Searching –  more flexible in searching books, articles, etc. They mentioned about they wanted to make search by subjects…
  • Tag – They used tag for easy access to information quicker and more efficient in searching specific data. .
  • Delicious – embedded into the website to bookmark websites whether it is in the form of articles or books, allows them to add tags easily for easy access by students, researcher, staffs as well as general public.
  • Second life – As an extra, qut library might implement sceond life,  3d chat but they are still deciding whether it will be useful or vice versa.In my opinion, it can be useful as well for students who are using secondlife if all important people such as QUT staffs are online at the same time so that students can asked questions about a particular subjects but the problem is, there will be niched of student or staffs will make used of this services  as students dont have time to play and take time searhing for the person of whom we wanted to talk to. More discussion about this would be needed.
  • Facebook – Still on discussion whether it should be implemented or not.

 

SOme of the risks having offsite platforms: What if some of the platforms such as Twitter and Facebook suddenly closing down and all the information will be lost?? mmmm…. What if there are no user participation? There might be alot of risks will be out there that we couldn’t identify in the first place..So therefore the requirements and some of the factors of paradigm shift to web 2.0 should be addressed and well planned web 2.0 structures would be needed.  Librarians staff should gain more knowledged in Web 2.0 and enterprise 2.0 implementation..

Therefore in the few weeks time, We will be developing business proposal that assesses QUT library web 2.0 requirements and propose implementation plan for web 2.o. The proposal is to emphasis the business goals, problems, issues and opportunities facing QUT linrary and suggest web 2.0 tools and concept and practices that meet those business needs  (i.e proposal should not solely focus on the tools themselves but to find an application for those tools within the business. In brief, to provide adoption of web 2.0 concept in strategic way.

To gain more useful information, you can read more about this on my friend’s blog, Nadisha…. Click here 

Is Twitter useful or waste of time? Share your thought.

8 Aug

Most people already familiar with Twitter. As i am a twitter’s user i personally love twitter because it allows me to know what my friends are doing and i could share what i am doing in every moment of my life. e.g If Isend a message telling about im gong to set up a party next week and inviting all my friends, the same day i will receive more than 20 replied on the same topic. It helps me to identify who is coming over to my house… It is also pretty useful for selling stuffs to people, i always use it  as an alternative instead of displaying them on ebay… Real time and much faster having customer…

So i dont think Twitter is waste of time because we can get benefits out of it… I have watched the tv show of David letterman saying Twitter is just waste of time. lets watch it:

We can talk in Twitter about Business, talking to friends about projects, Selling or buying stuff and we can get feedback easily about our product or Twitter helps us to identify what will happen in the future.. e.g twitter has personalised topic about earthquake so that people will get informed about it… Click here to join twitter earthquake

Best Practices for Businesses on Twitter

8 Aug

Twitter is a powerful program which allow us to share information to the world in every second. But how we can use them for businesses.. Twitter or also called as Macro Blogging useful for company success. It becomes a communication platform between company, customer, vendor and those who are interested about the company. It is more quickly to share information. As individual who work in a particular organisation/company, they can use twitter to tell stories about their company how great, dissappointing  with their business.

Twitter allows us connects to customer in real time environment and possibly they would inform about how good or bad our product. Therefore we will get feedback faster and we can provide immediate respond right away or use for future planning. We also can inform any updates that our company has made e.g if  you are working in shopping centre, you can update to people there will be great party or event coming up. In this way people will be inform directly and most people would probably interested in this information and come to your shopping centre. Easy right!! Twitter could be one way will help our business to excel…

How twitter works?

Anyone /company don’t know how to use Twitter, i have provide a video explaination what Twitter is and how it works here (This video take from commoncraft:

Best practices for business on Twitter:

(taken from Twitter101):

Think about Twitter as a place to build relationships:

1. Include in your Bio and/or custom background the names (or @usernames) of the people twittering from your company account. It’s also a good idea to include additional contact info, like email addresses.

2. Listen regularly for comments about your company,   brand and products—and be prepared to address concerns, offer customer service or thank people for praise.

4. Use a casual, friendly tone in your messages.

5. While you shouldn’t feel compelled to follow everyone who follows you, do respond to some questions or comments addressed to you.

6. If you like a particular message, retweet it. People often appreciate the sharing and amplification of their ideas, so look to retweet cool stuff.

7. Post links to articles and sites you think folks would find interesting—even if they’re not your sites or about your company.

8. Make sure your tweets provide some real value. You know better than we do what is valuable, but here are few examples to spark ideas:

  • Offer Twitter exclusive coupons or deals
  • Take people behind the scenes of your company
  • Post pictures from your offices, stores, warehouses, etc.
  • Share sneak peeks of projects or events in development

9. Don’t spam people. Twitter’s following model means that you have to respect the interests and desires of other people here or they’ll unfollow you. The most common way to run afoul of that understanding—and to thus look like a spammer—is to send unsolicited @messages or DMs, particularly when you include a promotional link.

10. Of course, if you run an account that focuses explicitly on sharing exclusive coupon codes or sale information, you’re probably just fine posting promos. But tread carefully, and consider explaining in your bio or background how the account work.

So hope you will practice these tips for setting up twitter which might help for your business… Goodluck guys…

Twitter as broadcast media and allow integration

7 Aug

Twitter as broadcasting news

Twitter can contain up to 140 characters.. Basically we can write about what we are doing and express every moment of my life… According to Evan william from his video below Up to 60 000 people would see what we write in 1 second. Most people normally report what was happening and broadcast updated news immediately to people such as a person were twittering and talked about maybe an earthquake might happen tomorrow, everyone in twitter will see that and might consider the news will be true. Therefore this will make twitter as broadcast media, where one message will go to everyone.

Integrate Twitter in other platform

Twitter can be integrated into other platform or interface via api (application program interface). About 2000 software has  integrate Twitter such as in Mac and handphone. Most people used Laptop and Mobile phone to get into Twitter so that it is portable and they can update messages while walking, shopping, in toilet and in general everywhere where internet access is possible..

Take a look at this video by TEDtalksdirector. Evan William explains alot more on using Twitter: